--- title: Lumivo | Helping Leading Brands Improve Digital User Experience description: Lumivo is a leading global consultancy specialising in competitive benchmarking and large-scale UX research to improve conversions, brand, and retention. --- # **Helping Brands Improve Digital User Experience** [ View Services ](https://lumivo.com/services?hsLang=en) ![sony-logo-white-1-1](https://lumivo.com/hs-fs/hubfs/sony-logo-white-1-1.png?width=214&height=100&name=sony-logo-white-1-1.png) ![AV.L_BIG.D-f3dcf7ae 1-1](https://lumivo.com/hs-fs/hubfs/AV.L_BIG.D-f3dcf7ae%201-1.png?width=214&height=100&name=AV.L_BIG.D-f3dcf7ae%201-1.png) ![handm-logo-white 1-1](https://lumivo.com/hs-fs/hubfs/handm-logo-white%201-1.png?width=214&height=100&name=handm-logo-white%201-1.png) ### Illuminating Research. Empowering Decisions.  Lumivo is a leading global UX research agency specialising in online competitive benchmarking. We help clients measure their user experience against competitors, run large-scale studies with participants worldwide, and test new sites with remote user testing before launch. Using our unique statistical model, we uncover the factors that drive better business outcomes such as conversion, brand, and retention.  [ Learn More ](https://lumivo.com/aboutlumivo?hsLang=en) [ ## Artificial Intelligence Research Designed to understand how AI is transforming the way customers discover, research and interact with brands. ](https://lumivo.com/artificial-intelligence-research?hsLang=en) [ ## Quantitative UX Research Comprehensive UX insights delivered through our remote and lab-based testing methodologies. ](https://lumivo.com/quantitative-ux-research?hsLang=en) [ ## Online Competitive Benchmarking Benchmark online user experience and effectiveness against competitors. ](https://lumivo.com/competitivebenchmarking?hsLang=en) [ ## Online Journey Research Understand the top-of-funnel journey - how people use search, social, AI tools, and competitor websites, and what motivates their choices before reaching your site. ](https://lumivo.com/online-journey-research?hsLang=en) ### Core Services Our services cover large-scale UX research, competitive benchmarking, online journey studies, and qualitative methods such as focus groups and remote user testing. We deliver the insights you need to understand competitors, improve digital experiences, and achieve stronger business outcomes. [ View All Services ](https://lumivo.com/services?hsLang=en) ## # Why Lumivo? ## 1 ** UX research at scale: **We carry out large-scale, statistically robust UX research with real users, giving you the confidence to make the right decisions. ## 2  **Proven competitive benchmarking expertise:** We specialise in measuring your digital experience against competitors, revealing where you lead, where you lag, and what drives conversion, brand, and retention. ## 3  **Experience trusted by global leaders:** With hundreds of thousands of remote user tests delivered, our research is trusted by brands like Aviva, Tesco, Bupa, Sony, Booking.com, and Manchester City FC.  ### Case Studies [ View Case Studies ](https://lumivo.com/case-studies?hsLang=en) [![](https://lumivo.com/hubfs/H%26M-landscape-no%20logo.png) #### Benchmarking Global Fashion Retailers A global clothing retailer partnered with Lumivo to understand how its websites and apps performed against key competitors in different markets worldwide. ](https://lumivo.com/case-studies/benchmarking-global-fashion-retail-understanding-local-and-international-best-practices-the-challenge?hsLang=en) [![](https://lumivo.com/hubfs/shopping%20landscape.jpg) #### UK Grocery Online Shopping Benchmark Lumivo partnered with leading UK supermarket brands to assess the effectiveness of their websites and apps in delivering an engaging and seamless shopping experience. ](https://lumivo.com/case-studies/uk-grocery-online-shopping-benchmark?hsLang=en) # The Lumivology Lumivo helps brands outperform the competition by turning real user data and in-depth benchmarking into clear, actionable strategies that elevate digital experience. This is exactly how we do it: ## Capture Starting Perceptions **Current Perceptions & Behaviours ** Baseline assessment of current perceptions and behaviours ## Real World Testing **Task Based User Testing ** Test key journeys across platforms and competitors, one platform per person with core metrics and survey data ## Measure Change Post-tasks **Track Impact of Experience** Compare pre and post visit perceptions and behaviours ## Uncover What Drives Change **Statistical modelling** Advanced modelling to identify key drivers of positive change ## Show Best Practices on Drivers **Competitor performance on key drivers** Compare competitors and identify best practices, gaps and opportunities ## Deep Dive & Prioritised Recommendations **Detailed findings on each driver ** Findings, expert reviews and prioritised recommendations based on regression modelling and research **Current Perceptions & Behaviours ** Baseline assessment of current perceptions and behaviours ## Client Testimonials What truly sets Lumivo apart is their deep understanding of our business and sector, particularly when it comes to consumer and customer needs. Their ability to benchmark our customer journeys and provide critical insights has been invaluable in helping us prioritise our backlog. I cannot recommend them highly enough! Research Director - UK Insurance Lumivo have completed excellent research and analysis for us that have drawn out many things we didn't know about our customers. They adapted to our needs easily and completed the work on time. Would work with Lumivo again! Retail Client - UK We've had a great experience working with Lumivo. Their expertise in digital benchmarking and user testing has provided us with invaluable insights that directly informed our development roadmap. They're reliable, professional, and incredibly easy to work with, offering international reach and high-quality research that delivered real value.  Head of Research Premier League Football Club ## News & Insights [ View All News ](https://lumivo.com/news?hsLang=en) [![Crystal ball symbolising UX research agency's data-driven approach to remote user testing and competitive benchmarking](https://lumivo.com/hubfs/Blog%202.png) How UX Benchmarking Supercharges Your Marketing Game UX competitive benchmarking reveals why users behave as they do, transforming marketing data into actionable insights through remote user testing. ](https://lumivo.com/news/how-ux-benchmarking-supercharges-your-marketing-game?hsLang=en) [![A dark technical image. Lumivo, a UX Research Agency known for Competitive Benchmarking & Remote User Testing. ](https://lumivo.com/hubfs/pexels-ron-lach-9783353.jpg) Demystifying Lumivology: Lumivo, a UX Research Agency known for Competitive Benchmarking & Remote User Testing. Producing priority items for clients on how to improve their website. ](https://lumivo.com/news/the-science-behind-superior-digital-experiences?hsLang=en)