Artificial Intelligence research
AI-Driven Research and Virtual Assistant Analytics.
Introduction
At Lumivo, we specialise in AI-Powered Research Solutions - a comprehensive approach designed to understand how artificial intelligence is transforming the way customers discover, research, and interact with brands. This includes both the shift from traditional search to AI-assisted research tools and the changing landscape of virtual assistant experiences.
How it Works
Our research focuses on two key areas: First, we study how people are shifting from traditional Google searches to AI tools like ChatGPT for their research needs and help our clients optimise their digital content to be more discoverable and effective in AI-powered searches.
Second, we conduct comprehensive research on virtual assistants, examining their intuitiveness and effectiveness - measuring factors like how much they reduce customer phone calls, identifying common user frustrations, and tracking performance improvements over time as these technologies rapidly evolve.
Lumivo always conducts research exclusively with human participants. Our goal is to understand how AI-assisted tools can enhance the human experience and deliver measurable value for our clients.
Key Features
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Human-centred research methodology to understand AI tool adoption and usage patterns
- Comparative analysis of traditional Google search vs. AI-powered research behaviours
- Virtual assistant usability and effectiveness testing
- Performance tracking and impact measurement over time
- Content optimisation recommendations for AI search discoverability
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Client Testimonials
Very insightful and utmost effective. These reports offer a wealth of information to refine & inform and therefore further improve our current and future designs to even better meet customers needs.
Global Transformation Director
Insurance
Lumivo has always provided accurate and considerate insight to our complex business. They’ve taken care to ensure we are competing on the highest echelon of our industry.
Marketing and UX Strategy specialist
Travel Sector
Case Study
A major retailer partnered with Lumivo to benchmark their digital customer journey against industry leaders. Over 150 participants evaluated key pathways such as homepage navigation and product search on their own devices, leading to actionable data-driven decisions and improved conversion rates.
Sector/Expertise
Lumivo provides benchmarking for:
Financial
(credit cards, accounts, insurance, loans, online servicing)
Travel
(hotels, airlines, car rentals, cruises, logistics)
Technology
(mobile operators, device manufacturers)
Retail
(clothing, electronics)
Get in Contact with a Specialist
Contact a Lumivo specialist to discuss your benchmarking project or set up a new study for your sector—discover how data-driven insights can power digital effectiveness and competitive advantage.
