Helping Brands
Improve Digital
User Experience

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Illuminating Research.
Empowering Decisions. 

Lumivo is a leading global digital research consultancy specialising in online competitive benchmarking. We help clients measure their user experience against competitors, run large-scale studies with participants worldwide, and test new sites with real users before launch. Using our unique statistical model, we uncover the factors that drive better business outcomes such as conversion, brand, and retention. 

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Artificial Intelligence Research

Designed to understand how AI is transforming the way customers discover, research and interact with brands.

Quantitative UX Research

Comprehensive UX insights delivered through our remote and lab-based testing methodologies.

Online Competitive Benchmarking

Benchmark online user experience and effectiveness against competitors.

Online Journey Research

Understand the top-of-funnel journey - how people use search, social, AI tools, and competitor websites, and what motivates their choices before reaching your site.

Core Services

Our services cover large-scale UX research, competitive benchmarking, online journey studies, and qualitative methods such as focus groups. We deliver the insights you need to understand competitors, improve digital experiences, and achieve stronger business outcomes.

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Why Lumivo?

1

 UX research at scale: We carry out large-scale, statistically robust UX research with real users, giving you the confidence to make the right decisions.

2

 Proven competitive benchmarking expertise: We specialise in measuring your digital experience against competitors, revealing where you lead, where you lag, and what drives conversion, brand, and retention.

3

 Experience trusted by global leaders: With hundreds of thousands of user tests delivered, our research is trusted by brands like Aviva, Tesco, Bupa, Sony, Booking.com, and Manchester City FC. 

Case Studies

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Benchmarking Global Fashion Retailers

A global clothing retailer partnered with Lumivo to understand how its websites and apps performed against key competitors in different markets worldwide.

UK Grocery Online Shopping Benchmark

Lumivo partnered with leading UK supermarket brands to assess the effectiveness of their websites and apps in delivering an engaging and seamless shopping experience.

The Lumivology

Lumivo helps brands outperform the competition by turning real user data and in-depth benchmarking into clear, actionable strategies that elevate digital experience.

This is exactly how we do it:

Capture Starting Perceptions

Current Perceptions & Behaviours

Baseline assessment of current perceptions and behaviours

Real World Testing

Task Based User Testing

Test key journeys across platforms and competitors, one platform per person with core metrics and survey data

Measure Change Post-tasks

Track Impact of Experience

Compare pre and post visit perceptions and behaviours

Uncover What Drives Change

Statistical modelling

Advanced modelling to identify key drivers of positive change

Show Best Practices on Drivers

Competitor performance on key drivers

Compare competitors and identify best practices, gaps and opportunities

Deep Dive & Prioritised Recommendations

Detailed findings on each driver

Findings, expert reviews and prioritised recommendations based on regression modelling and research

Current Perceptions & Behaviours

Baseline assessment of current perceptions and behaviours

Client Testimonials

What truly sets Lumivo apart is their deep understanding of our business and sector, particularly when it comes to consumer and customer needs. Their ability to benchmark our customer journeys and provide critical insights has been invaluable in helping us prioritise our backlog. I cannot recommend them highly enough!

Research Director - UK

Insurance

Lumivo have completed excellent research and analysis for us that have drawn out many things we didn't know about our customers. They adapted to our needs easily and completed the work on time. Would work with Lumivo again!

Retail Client - UK

We've had a great experience working with Lumivo. Their expertise in digital benchmarking and user testing has provided us with invaluable insights that directly informed our development roadmap. They're reliable, professional, and incredibly easy to work with, offering international reach and high-quality research that delivered real value. 

Head of Research

Premier League Football Club