Competitive Benchmarking
Unlock Digital Advantage Through Competitive Benchmarking.
Introduction
Lumivo delivers large-scale, statistically robust online competitive benchmarking studies, enabling organisations to understand how their users experience measures up against leading industry competitors on desktop, tablet and mobile devices.
How it Works
Lumivo recruits hundreds of real users, each completing 3-5 representative tasks on both client and competitor sites from their own devices in natural settings. The remote, unmoderated methodology ensures reliable real-world insights, powered by expert statistical modelling to reveal which sites excel, why, and what drives superior business outcomes such as acquisition, brand strength, and customer satisfaction.
Key Features
- Industry-wide benchmarking: Top 10 sites per sector, with options to include leaders from other markets
- Real user feedback: 150-200 participants per site for statistically valid results
- Multi-device testing: Desktop, tablet, and mobile in natural user environments
- Prototype testing: Direct comparison between current sites, competitor sites, and prototypes for faster, confident decision-making
- Actionable analytics: Advanced modelling uncovers best practices and drivers of business success, with prioritised recommendations
Client Testimonials
What truly sets Lumivo apart is their deep understanding of our business and sector, particularly when it comes to consumer and customer needs. Their ability to benchmark our customer journeys and provide critical insights has been invaluable in helping us prioritise our backlog. I cannot recommend them highly enough!
Research Director - UK
Insurance
Lumivo have completed excellent research and analysis for us that have drawn out many things we didn't know about our customers. They adapted to our needs easily and completed the work on time. Would work with Lumivo again!
Retail Client - UK
We've had a great experience working with Lumivo. Their expertise in digital benchmarking and user testing has provided us with invaluable insights that directly informed our development roadmap. They're reliable, professional, and incredibly easy to work with, offering international reach and high-quality research that delivered real value.
Head of Research
Premier League Football Club
Case Study
A major retailer partnered with Lumivo to benchmark their digital customer journey against industry leaders. Over 150 participants evaluated key pathways such as homepage navigation and product search on their own devices, leading to actionable data-driven decisions and improved conversion rates.
Sector/Expertise
Lumivo provides benchmarking for:
Financial
(credit cards, accounts, insurance, loans, online servicing)
Travel
(hotels, airlines, car rentals, cruises, logistics)
Technology
(mobile operators, device manufacturers)
Retail
(clothing, electronics)
Get in Contact with a Specialist
Contact a Lumivo specialist to discuss your benchmarking project or set up a new study for your sector—discover how data-driven insights can power digital effectiveness and competitive advantage.
