Online Journey Research helps our clients to understand where people go when they are exploring online for their products and services.

Participants are started at a blank browser and asked to compete a task, which typically involves visiting more than one site and using search sites such as Google.

• Which sites are top of mind when people are looking for products in your industry?
• What were the decision points on their journey which influenced them to visit one site over another?
• Which sites do people end up on and why?
• What was the user experience like on the sites they visited?
• If they don't visit the client site during the study, then participants can be directed to visit the site to compare the experience.

Study design

• 300-500 participants
• Participants explore the web looking for information / complete a broad task e.g. Buy a new phone
• Participants take part from their own home
• Participants can visit any site; we capture where they go on their journey and why.