Privacy Policy
Our Commitment to Privacy
Lumivo Limited is committed to protecting your data and respecting your privacy. This Privacy Notice sets out why and how we process the data you provide to us, ensuring you can be confident about how this data will be held and used.
Introduction This privacy policy applies to the website www.lumivo.com, operated by Lumivo Limited. It outlines how we collect, use, and protect personal data in compliance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Data Collection and Processing We collect and process personal data when you use our website, including but not limited to:
Information provided when contacting us via forms or email.
Data collected through cookies and similar technologies for website functionality and analytics.
Subscription details for our email newsletter.
Interaction data when engaging with our website or marketing communications.
Research Data Collection As a market research agency, we conduct various types of research, including online surveys, remote user research, focus groups, in-lab user testing, and custom projects.
For online surveys and remote user research, we do not typically collect personally identifiable information. We work with third-party panel providers who manage personal data, and we receive only anonymized participant IDs, ensuring no direct link to individual identities. However, there may be occasional research requirements that necessitate its collection. In such cases, we ensure that personal data is handled securely, with explicit consent, and in compliance with relevant data protection regulations.
For focus groups, in-lab user testing, or similar custom research projects, we may need to collect personal information such as names, contact details, and payment information to facilitate participation, arrange research sessions, and process incentives. Such data is stored securely and only retained for as long as necessary to fulfill the research purpose, after which it is deleted or anonymized.
In all types of research where personal data is collected, we ensure that:
Data is collected only when necessary for the research purpose and with explicit consent.
Personal information is securely stored in encrypted databases with restricted access.
Data is anonymized or deleted once it is no longer required for research purposes.
We comply with all relevant data protection regulations to safeguard participant privacy.
Sales and Client Data Collection We collect personal data from clients and prospective clients to manage business relationships and provide relevant services. This data may be obtained through direct interactions, networking events, exchanged business cards, or online inquiries.
The information collected may include:
Full name
Email address
Job title
Company name
Company address
Contact number
This data is used to:
Respond to inquiries and provide requested information
Offer relevant services, events, and marketing communications
Maintain business relationships
We do not sell or share this data with third parties for marketing purposes. Data is stored securely and retained only as long as necessary to fulfil business purposes or comply with legal obligations.
Legal Basis for Processing We process personal data based on one or more of the following legal grounds:
Your consent (e.g., for marketing communications and cookies).
Performance of a contract (e.g., when responding to inquiries or facilitating research participation).
Legitimate interests (e.g., improving website functionality and analytics, conducting research, and managing client relationships).
Compliance with legal obligations.
Use of Cookies Our website uses cookies to enhance user experience and for analytical purposes. Users can control their cookie preferences through our cookie consent management system.
Types of cookies used:
Essential cookies: Required for website functionality.
Analytics cookies: Provided by services such as Google Analytics to help us understand user behaviour.
Advertising and third-party cookies: Used for tracking conversions and referrals.
Users can adjust browser settings to disable cookies, though this may affect website functionality. Further information is available in our Cookie Policy.
Google Analytics We use Google Analytics to track website usage. Google may store cookies on your device to collect non-personally identifiable data. For more details, visit Google's Privacy Policy: https://policies.google.com/privacy.
Data Storage and Security
We prioritize the security of your personal data and implement robust measures to protect it. Any personal data we collect, such as email addresses for communication, participation in studies, or client interactions, is stored securely. Specifically:
Encryption: All data is encrypted both in transit and at rest using industry-standard encryption protocols.
Secure Storage: Data is stored in a secure, cloud-based infrastructure with redundancy and automated backups.
Access Control: Access to data is strictly controlled and limited to authorized personnel only.
Data Retention: Personal data (e.g., email addresses for communication, follow-ups, or incentives) is securely stored on encrypted servers and deleted as soon as it is no longer required.
Regulatory Compliance: Data is stored within the European Economic Area (EEA) to ensure compliance with applicable data protection regulations.
Security Assessments: Regular security assessments and audits are conducted to maintain compliance and address potential vulnerabilities.
Our online surveys are conducted using a secure third-party survey platform, which is ISO 27001 and SOC 2 Type 2 certified, ensuring compliance with internationally recognized security standards. Data collected through this platform is stored on Amazon Web Services (AWS) servers, which provide a redundant and automated infrastructure.
Data Retention Policy Personal data shall be processed and stored for as long as required by the purpose for which it has been collected. Data may be deleted when no longer necessary or upon user request, subject to legal obligations.
Your Personal Data Rights If at any point you believe that the personal information we hold about you is incorrect, you want us to correct or delete that information, or you no longer want us to hold that information or contact you, you can exercise your rights under the current data protection laws. These rights include:
Right of access
Right to withdraw consent
Right to rectification
Right to erasure
Right to restriction of processing
Right to data portability
Right to object
For more information about your personal data rights, please visit the Information Commissioner's Office website: https://ico.org.uk/global/privacy-notice/your-data-protection-rights/.
To exercise these rights, contact us at hello@lumivo.com.
Contact and Communication Users contacting us via our website or email do so at their own discretion. We store personal data securely and use it only for the purposes of responding to inquiries and providing relevant services. Data is not shared with third parties without user consent, except where required by law.
Email Marketing Our email newsletter operates in compliance with the Privacy and Electronic Communications Regulations (PECR). Subscribers can opt in via our website and opt out at any time using the unsubscribe link in emails. We do not share subscriber data with third parties.
External Links Our website may contain links to third-party websites. We are not responsible for their privacy practices and recommend users review their policies before sharing personal data.
Social Media Platforms Engagement with our social media accounts is subject to the privacy policies of the respective platforms.
Policy Updates This privacy policy may be updated periodically. Any changes will be posted on this page. Users should review this policy regularly to stay informed of updates.
Contact Information If you have any questions about this policy, please contact us at: Lumivo Limited 86-90 Paul Street, London, EC2A 4NE Email: hello@lumivo.com